Safe Hike
Brand Identity, App Design
Solve a problem in live for a selected topic, and Identify its relevant
target audience, competitors, and stakeholders for the topic I chose.
Create and implement compelling visual elements in a variety of
deliverables that work together.
OBJECTIV
I chose hiking as my topic and create a outdoor brand Terra which
helps people keep safe while hiking. The color and elements I used
for this project represent the meaning of rugged and natural. I
designed three different deliverable and each of them provides
different function for different level hikers.
CONCEPT
